Attracting Good Affiliates

To be a successful affiliate program you must ensure that you attract top calibre affiliates. The top affiliates will be assessing your affiliate program before applying so follow these steps to make sure they apply.

1. Write a good website description
   Your website description is the first thing that affiliates view when assessing your affiliate program. Make sure that this sells your website.
   • Why will people buy from you?
   • Highlight the unique proposition of your website
   • Give details of your website's aims and objectives
   • Keep it concise and punchy between 100 - 400 words
   • Put the most interesting stuff at the top
2. Write a good goal definition
   Be clear with your goal definitions, show that you have a clear black and white approach to goals with no grey areas for dispute. Goal criterias should be especially clear and concise.
3. Be fair with goal declines
   Airing on the side of the affiliate with goal determinations can pay dividends back in the relationship you have with your affiliates. Affiliates can see the percentage of declined goals in your profile, a high percentage can put off affiliates.
4. Pay as much commission as possible
   Ultimately everything being equal an affiliate program that pays the most will be the one chosen by an affiliate.
5. Conversion rate matters
   Aflite affiliates can view the combined conversion rate of your other affiliates. High converting affiliate programs are extremely attractive to affiliates.

Follow the above advice and you should have a very attractive affiliate program. Don't overlook advertising your affiliate program on your website. What better people to talk about your website than your existing customers, in your account under "Affiliates > Promote Your Program" your will find advice and links to help you.