Cost Per Action (CPA)

The Aflite tracking system is perfect for tracking the CPA reward model. Cost Per Action pays commission to an affiliate each time an action, predefined by the merchant/advertiser, is achieved.

An action can be various things:

• A Sale - the action of a customer completing the checkout process and purchasing
• A Subscription - the action of a customer filling out a form

CPA is often the prefered compensation method by advertisers as payment is only made for tangible actions.